The power of last fixation: Biasing simple choices by gaze-contingent manipulation.
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DOI: 10.1016/j.actpsy.2020.103106
Abstract: Among the established findings in eye movement during decision-making, decision-makers are likely to choose the last fixated option, and this phenomenon has proven robust. However, the causal link between last fixation and choices requires further… read more here.
Keywords: decision; contingent manipulation; fixation; last fixation ... See more keywords