Tourists’ post-adoption continuance intentions of chatbots: integrating task–technology fit model and expectation–confirmation theory
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DOI: 10.1108/fs-10-2021-0207
Abstract: Purpose Despite the proliferation of service chatbots in the tourism industry, the question on its continuance intentions among customers has largely remain unanswered. Building on an integrated framework using the task–technology fit theory (TTF) and… read more here.
Keywords: continuance; technology fit; task; continuance intentions ... See more keywords