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Published in 2025 at "Journal of Consumer Behaviour"
DOI: 10.1002/cb.2487
Abstract: The global issue of sustainable consumption has raised interest in consumer behavior, especially regarding the continuous adoption and maintenance of sustainable consumption behaviors. Despite increasing awareness of environmental, social, and economic issues, a persistent attitude–behavior…
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Keywords:
purchase behavior;
sustainable consumption;
sustainable products;
behavior ... See more keywords
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Published in 2024 at "Journal of International Consumer Marketing"
DOI: 10.1080/08961530.2024.2348641
Abstract: Abstract This study was undertaken to understand the antecedents of continuous purchase intention (CPI) of organic personal care products (OPCPs). It draws on the theory of planned behavior and the stimulus–organism–response theory to build an…
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Keywords:
personal care;
organic personal;
purchase intention;
care products ... See more keywords
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Published in 2025 at "Sustainability"
DOI: 10.3390/su17188452
Abstract: This study, grounded in the Stimulus-Organism-Response (S-O-R) model and incorporating a sustainable consumption perspective, investigates how the characteristics and marketing strategies of blind box products influence continuous purchase behavior through perceived value and perceived needs.…
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Keywords:
value;
consumption;
sustainable consumption;
blind box ... See more keywords