Inducing preference reversals in aesthetic choices for paintings: Introducing the contrast paradigm
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DOI: 10.1371/journal.pone.0196246
Abstract: Understanding what leads people to reverse their choices is important in many domains. We introduce a contrast paradigm for studying reversals in choices—here between pairs of abstract paintings—implemented in both within-subject (Experiment 1; N =… read more here.
Keywords: average beauty; contrast; contrast paradigm; preference reversals ... See more keywords