Effect of CSR contribution timing during COVID-19 pandemic on consumers’ prepayment purchase intentions: Evidence from hospitality industry in China
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DOI: 10.1016/j.ijhm.2021.102997
Abstract: Abstract Corporate social responsibility (CSR) contributions are essential for hospitality companies during the COVID-19 pandemic. However, little is known about how CSR contribution timing during the pandemic might affect consumers’ prepayment purchase intentions. This paper… read more here.
Keywords: csr contribution; contribution timing; purchase intentions; prepayment purchase ... See more keywords