Regulatory focus and choice: The impact of control perceptions on advertising effectiveness
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DOI: 10.1080/13527266.2019.1671477
Abstract: ABSTRACT Consumers experience different degrees of control in their daily lives. However, control perceptions have not attracted the necessary attention in advertising research. Across two experiments, we investigated how perceived control influences consumer responses to… read more here.
Keywords: control perceptions; control; choice; focused advertisement ... See more keywords