Having Control Over and Above Situations: The Influence of Elevated Viewpoints on Risk Taking
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DOI: 10.1177/0022243718813544
Abstract: This article examines how consumers’ exposure to the viewpoint of high versus low vertical position changes their risk-taking behavior. The author proposes that consumers’ views of scenery from a high physical elevation induce an illusory… read more here.
Keywords: situations influence; risk; control situations; risk taking ... See more keywords