Falling Back on Numbers: When Preference for Numerical Product Information Increases after a Personal Control Threat
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DOI: 10.1177/0022243718820570
Abstract: Despite the ubiquity of numerical information in consumers’ lives, prior research has provided limited insights to marketers about when numerical information exerts greater impact on decisions. This study offers evidence that judgments involving numerical information… read more here.
Keywords: information; personal control; control; control threat ... See more keywords
Attachment orientations moderate people’s preferences for market versus communal relationships under a control threat
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DOI: 10.1177/02654075231173460
Abstract: In two studies, we examined the effects of a control threat and attachment orientation on people’s preferences for market relationships. In Study 1, experiencing a control threat increased the willingness to seek practical support in… read more here.
Keywords: preferences market; control threat; people preferences; market ... See more keywords