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Published in 2018 at "Industrial Marketing Management"
DOI: 10.1016/j.indmarman.2017.09.005
Abstract: This article considers the development of coopetitive sensemaking across multiple levels of analysis, which include individual (micro), organizational/inter-organizational (meso), and network/ecosystem (macro). Using a sensemaking approach, a series of proposed phases are posited in a…
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Keywords:
emergent coopetition;
coopetition sensemaking;
analysis;
level analysis ... See more keywords