Articles with "coopetition sensemaking" as a keyword



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Emergent Coopetition from a Sensemaking Perspective: A Multi-level Analysis

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Published in 2018 at "Industrial Marketing Management"

DOI: 10.1016/j.indmarman.2017.09.005

Abstract: This article considers the development of coopetitive sensemaking across multiple levels of analysis, which include individual (micro), organizational/inter-organizational (meso), and network/ecosystem (macro). Using a sensemaking approach, a series of proposed phases are posited in a… read more here.

Keywords: emergent coopetition; coopetition sensemaking; analysis; level analysis ... See more keywords