An empirical study of the dynamic relationships between the core and supporting brand equity dimensions in higher education
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DOI: 10.1108/jarhe-04-2020-0097
Abstract: PurposeThis study aims to use a holistic approach to empirically examine the direct and indirect relationships of both core and supporting consumer-based brand equity (CBBE) dimensions from students’ perspectives and the underlying impact they have… read more here.
Keywords: study; brand; equity dimensions; brand equity ... See more keywords