The interplay between post-crisis response strategy and pre-crisis corporate associations in the context of CSR crises
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DOI: 10.1016/j.pubrev.2020.101883
Abstract: Abstract How should a company respond to a crisis that is related to its social responsibility by capitalizing on consumers’ existing corporate associations? To answer this question, the present study focuses on two primary types… read more here.
Keywords: response; crisis response; pre crisis; strategy ... See more keywords