Corporate citizenship: Challenging the corporate centricity in corporate marketing
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DOI: 10.1016/j.jbusres.2020.12.061
Abstract: Abstract This study explores how corporate citizenship challenges the notion of corporate centricity underpinning the corporate marketing discipline. Theoretically, the argument is developed with reference to the concept of corporate citizenship and cultural branding theories.… read more here.
Keywords: citizenship; corporate citizenship; corporate centricity; corporate marketing ... See more keywords
Are we all green? Understanding the microfoundations of corporate citizenship
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DOI: 10.1016/j.jclepro.2018.05.134
Abstract: Abstract Although corporate citizenship (CC) has gained space in the discussion of organizations' responsibilities, previous research indicates that this is not a solid concept inside a company, suggesting a significant level of heterogeneity below the… read more here.
Keywords: company; understanding microfoundations; green understanding; corporate citizenship ... See more keywords