Examining Corporate Communications of Environmental Responsibility on Corporate Websites: Main Themes, Linguistic Features, and Text Reuse
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Promotion Management"
DOI: 10.1080/10496491.2020.1746467
Abstract: Abstract The present study intends to examine environmental corporate social responsibility (ECSR) disclosure on official corporate websites within and across a collection of companies. Through an automated content analysis, the findings suggest two broad themes… read more here.
Keywords: text reuse; corporate websites; corporate communications; responsibility ... See more keywords
The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum
Sign Up to like & getrecommendations! Published in 2017 at "European Journal of Marketing"
DOI: 10.1108/ejm-07-2017-0448
Abstract: Purpose This paper aims to introduce a new integrated strategic framework entitled, “The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum” and elucidates the central and strategic importance of corporate identity… read more here.
Keywords: corporate identity; identities identifications; framework; corporate communications ... See more keywords
Ethical Corporate Communications Management: Example of Ukrainian Brewing Industry
Sign Up to like & getrecommendations! Published in 2021 at "TEM Journal"
DOI: 10.18421/tem103-20
Abstract: Present research conceptualises the notion of ethical management of corporate communications and analyses management of social corporate responsibility strategies in the brewing industry of Ukraine. Due to the current legal restrictions on advertising and promotion,… read more here.
Keywords: management; corporate communications; ethical corporate; brewing industry ... See more keywords