Reputation repair and corporate donations: An investigation of responses to regulatory penalties
Sign Up to like & getrecommendations! Published in 2019 at "China Journal of Accounting Research"
DOI: 10.1016/j.cjar.2019.06.001
Abstract: Abstract According to the risk management and reputation insurance theory of corporate social responsibility, corporate donations can help a company to repair its reputation after a crisis. This study uses a propensity score matching–difference in… read more here.
Keywords: reputation repair; repair corporate; corporate donations; reputation ... See more keywords
The organizational framing effect on consumer evaluations of corporate donations
Sign Up to like & getrecommendations! Published in 2021 at "European Journal of Marketing"
DOI: 10.1108/ejm-06-2020-0465
Abstract: Purpose This paperaims to investigate a novel expectation by examining how framing a company as its constituent members (members frame) versus an organization (organization frame) can influence consumer evaluations of a product or service from… read more here.
Keywords: organization; corporate donations; consumer evaluations; effect ... See more keywords