The role of corporate identity in CSR implementation: An integrative framework
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DOI: 10.1016/j.jbusres.2019.02.046
Abstract: This paper investigates the relationship between corporate identity (CI) and CSR and describes how CI can underpin the development and implementation of CSR initiatives; thus helping to clarify how best to implement CSR in business… read more here.
Keywords: implementation; csr implementation; identity csr; corporate identity ... See more keywords
New conceptualization and measurement of corporate identity: Evidence from UK food and beverage industry
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DOI: 10.1016/j.jbusres.2019.03.056
Abstract: This study extends the conceptualization of corporate identity (CI), and develops a valid and reliable scale for the concept via multistage research design. After detailed literature review, key elements of CI in practice are clarified… read more here.
Keywords: food beverage; new conceptualization; corporate identity;
An investigation of the corporate identity construct in China: Managerial evidence from the high technology industry
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DOI: 10.1080/13527266.2016.1143382
Abstract: Abstract The study develops and extends existing frameworks of corporate identity and investigates what organisations in China perceive as essential components of the corporate identity concept including their dimensions and contents. The study adopted a… read more here.
Keywords: corporate identity; industry; identity; construct china ... See more keywords
The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum
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DOI: 10.1108/ejm-07-2017-0448
Abstract: Purpose This paper aims to introduce a new integrated strategic framework entitled, “The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum” and elucidates the central and strategic importance of corporate identity… read more here.
Keywords: corporate identity; identities identifications; framework; corporate communications ... See more keywords
Corporate Identity Management and Employee Brand Support: Enhancing Marketisation in Higher Education Sector
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DOI: 10.17576/jkmjc-2017-3303-11
Abstract: Marketing literature has recognized Corporate Identity Management (CIM) in higher education sector as an important area of research. Moreover, current research trend within the continuum of CIM has indicated some ambiguities surrounding corporate identity in… read more here.
Keywords: corporate identity; identity management; higher education; identity ... See more keywords
The discursive construction of corporate identity in the corporate social responsibility reports: A case study of Starbucks
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DOI: 10.3389/fpsyg.2022.940541
Abstract: Both corporate identity and corporate social responsibilities are of strategic importance to companies’ reputation and competitiveness. From a social constructivist view, identity is constructed in discourse. Therefore, this study sets out to investigate how corporate… read more here.
Keywords: corporate identity; identity; discursive construction; identity corporate ... See more keywords
Discursive construction of corporate identity through websites: An intercultural perspective on the commercial banks of the United States and China
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DOI: 10.3389/fpsyg.2022.947012
Abstract: With the assistance of the corpus analysis tool Wmatrix 4.0, this paper analyzes the semantic categories of the top 10 commercial banks of China and the United States to figure out their social-cultural behavior in… read more here.
Keywords: corporate identity; communication strategy; communication; commercial banks ... See more keywords