When do social alliances pay off? How the effect on corporate image depends on consumers’ prosocial attitudes
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DOI: 10.1057/s41262-018-0126-0
Abstract: This study examines the potential benefits for a company’s corporate image in forming a social alliance with a social profit organization. Drawing on Associative Network theory, consumers’ attitude towards the social profit partner should transfer… read more here.
Keywords: social profit; company; corporate image; attitude towards ... See more keywords
Measuring the impact of corporate social responsibility practices on brand equity in the banking industry in Bangladesh: The mediating effect of corporate image and brand awareness
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DOI: 10.1108/ijbm-04-2017-0072
Abstract: The banking industry in Bangladesh is now conducting business under the growing pressure to conform to every aspect of corporate social responsibility (CSR) for the welfare of their clients and society. The value of CSR… read more here.
Keywords: brand; image brand; corporate image; brand awareness ... See more keywords
Effects of multi-brand company’s CSR activities on purchase intention through a mediating role of corporate image and brand image
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DOI: 10.1108/jfmm-08-2017-0087
Abstract: The purpose of this paper is to examine the effect of the corporate social responsibility (CSR) activities of a fashion company with multiple brands. In particular, the aim is to determine the differences in the… read more here.
Keywords: image; corporate image; brand; purchase intention ... See more keywords
Let’s get acquainted: an empirical study on takaful customer-service provider relationships from Saudi Arabian perspectives
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DOI: 10.1108/jima-06-2020-0175
Abstract: Purpose This study aims to examine a proposed model based on a combination of relationship marketing and service quality dimensions as a significant predictor of corporate image. More importantly, it attempts to identify whether corporate… read more here.
Keywords: customer; corporate image; relationship; study ... See more keywords
Professional Team Sports Organizations’ Corporate Social Responsibility Activities: Corporate Image and Chosen Communication Outlets’ Influence on Consumers’ Reactions
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DOI: 10.1123/ijsc.2020-0298
Abstract: As professional sport teams’ involvement with corporate social responsibility (CSR) activities are prevalent and expected by the public, there has been more attention on the factors that can influence consumers’ reactions to CSR activities. This… read more here.
Keywords: professional team; corporate image; team sports; csr activities ... See more keywords
THE CORPORATE IMAGE AND ITS IMPACT IN THE PURCHASE DECISION STUDY IN ORASCOM TELECOM CORPORATION DJEZZY BECHAR – ALGERIA.
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DOI: 10.21474/ijar01/3148
Abstract: Ilyes Slimani, Souad Douli and Abdeljalil Mokaddem. Laboratory of study economics & development local in south west of Algeria department of management, university of bechar, Algeria. ...................................................................................................................... Manuscript Info Abstract ......................... ........................................................................ Manuscript History read more here.
Keywords: corporate image; algeria; study; image impact ... See more keywords
Psychological Features of the Development of a Corporate Image
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DOI: 10.31838/srp.2020.10.44
Abstract: During the preparation of the article, research was carried out on the general psychological mechanisms of the formation and development of a corporate image. The analysis of the psychological prerequisites for the formation and development… read more here.
Keywords: psychological features; corporate image; development corporate; image ... See more keywords
Tourist Behavior in the Cruise Industry Post-COVID-19: An Examination of Service Quality, Corporate Image, and Intentions to Pay and Revisit
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DOI: 10.3390/su15118623
Abstract: The COVID-19 outbreak has had detrimental consequences on the cruise industry due to the suspension of commercial cruise trips, and these effects remain apparent in Saudi Arabia. The offered service quality (SQ) in the post-COVID-19… read more here.
Keywords: service quality; corporate image; cruise industry; cruise ... See more keywords