The Process Model of Corporate Social Responsibility (CSR) Communication: CSR Communication and its Relationship with Consumers’ CSR Knowledge, Trust, and Corporate Reputation Perception
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DOI: 10.1007/s10551-017-3433-6
Abstract: Using a national survey of US consumers, this study demonstrates the positive effects of corporate social responsibility (CSR) communication factors on consumers’ CSR knowledge, trust, and perceptions of corporate reputation. The study also examines the… read more here.
Keywords: corporate reputation; communication; csr communication; consumers csr ... See more keywords
How Corporate Reputation Disclosures Affect Stakeholders’ Behavioral Intentions: Mediating Mechanisms of Perceived Organizational Performance and Corporate Reputation
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DOI: 10.1007/s10551-020-04642-x
Abstract: Corporate reputation is decisive for stakeholders’ supporting or repelling behavior and, therefore, one of firms’ most valuable intangible resources. Drawing on signaling theory, this paper focuses on the usefulness of voluntarily provided corporate reputation disclosures… read more here.
Keywords: reputation; performance corporate; perceived organizational; corporate reputation ... See more keywords
Does a green supply chain improve corporate reputation? Empirical evidence from European manufacturing sectors
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DOI: 10.1016/j.indmarman.2019.12.011
Abstract: Abstract Managing supplier relationships in an environmentally responsible way may prevent risk of adverse publicity and reputational damage to the buying firm. Drawing on the stakeholder approach and the environmental management capability framework, the purpose… read more here.
Keywords: reputation; corporate reputation; supply chain; green supply ... See more keywords
Corporate social responsibility as a determinant of corporate reputation in the airline industry
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2018.11.013
Abstract: This study explores activities in corporate social responsibility (CSR) and their effects on corporate reputation in the airline service industry. It also proposes two factors of customer attitude and satisfaction, as moderators between corporate reputation… read more here.
Keywords: airline; corporate reputation; social responsibility; responsibility ... See more keywords
An analysis of three distinct approaches to using defamation to protect corporate reputation from Australia, England and Wales, and Canada
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DOI: 10.1017/lst.2020.38
Abstract: Abstract The use of defamation law to protect corporate reputation is controversial. Australia, Canada and England and Wales have been at the centre of this debate, as although their defamation laws share many common characteristics,… read more here.
Keywords: england wales; corporate reputation; protect corporate; defamation ... See more keywords
Building corporate reputation through consumer responses to green new products
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DOI: 10.1057/s41262-017-0071-3
Abstract: The importance of sustainability to customers, companies, and society requires an examination of the effects of green new products (GNPs). This study extends past research by examining consumer responses to a GNP and their impact… read more here.
Keywords: green new; corporate reputation; consumer responses; consumer ... See more keywords
Sports sponsorship and the risks of ambush marketing: the moderating role of corporate reputation in the effects of disclosure of ambush marketers on attitudes and beliefs towards corporations
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DOI: 10.1080/02650487.2019.1710971
Abstract: Abstract This study examines the possibility that ambush marketers may run the risk of image corruption if consumers correctly discern the true sponsors from the ambush marketers. Further investigated in this study is whether the… read more here.
Keywords: company; ambush marketers; corporate reputation; sponsorship ... See more keywords
The Causal Effect of Corporate Social Responsibility and Corporate Reputation on Brand Equity: A Fuzzy-Set Qualitative Comparative Analysis
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DOI: 10.1080/10496491.2020.1851851
Abstract: Abstract Corporate social responsibility (CSR) has become an international phenomenon, and while enterprises are engaging in related activities for the benefit of stakeholders, one might question whether CSR has a key driving role at establishing… read more here.
Keywords: corporate reputation; brand; reputation brand; brand equity ... See more keywords
The effect of corporate reputation on work engagement: A case study in a public hospital
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DOI: 10.1080/20479700.2018.1548154
Abstract: ABSTRACT The aim of this study was to examine the effect of healthcare workers’ perceptions of corporate reputation on work engagement. This study was carried out with healthcare workers working in a public hospital in… read more here.
Keywords: reputation work; work engagement; corporate reputation; engagement ... See more keywords
The moderating effect of corporate reputation on inter-firm alliance impact on company performance
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DOI: 10.1108/ebr-12-2017-0232
Abstract: Purpose The purpose of this paper is to untangle the impacts of a firm’s corporate reputation and its alliance partners’ social capital on its financial performance, drawing on the relational and the network points of… read more here.
Keywords: partners social; performance; corporate reputation; reputation ... See more keywords
How does corporate hypocrisy reduce customer co-creation behaviors? Moderated mediation analysis of corporate reputation and self-brand connection
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DOI: 10.1108/ijbm-08-2022-0375
Abstract: PurposeCustomer co-creation behaviors significantly affect a firm's performance and sustainable growth. This study tested the mediating role of corporate reputation in the relationship between corporate hypocrisy and two types of customer co-creation behaviors: customer citizenship… read more here.
Keywords: corporate reputation; corporate hypocrisy; customer; reputation ... See more keywords