Doing well when doing good: the fit between corporate sponsorship and brand concept
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DOI: 10.1108/jcm-03-2017-2156
Abstract: Purpose Firms are now investing heavily in sponsorship, yet much of this sponsorship fails to deliver the expected positive outcomes to firms. This paper aims to address this problem by taking into consideration the nature… read more here.
Keywords: brand concept; sponsorship; consumer; brand ... See more keywords
The Academy of Nutrition and Dietetics, corporate sponsorship and the alternative: dietitians for professional integrity
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DOI: 10.1136/bjsports-2017-098642
Abstract: The Academy of Nutrition and Dietetics (‘the Academy’), founded in 1917, is the USA’s largest organisation of nutrition professionals.1 It represents >100 000 nutrition professionals, most of them registered dietitians (RDs). The Academy’s recent history of… read more here.
Keywords: nutrition dietetics; academy nutrition; nutrition; corporate sponsorship ... See more keywords
Modeling the Effect of Corporate Sponsorship on the Organizational Image of Selected Insurance Companies in Edo State, Nigeria
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DOI: 10.1177/21582440221132733
Abstract: This study current study examines the influence of corporate sponsorship on the organizational image of selected insurance companies in Edo State, Nigeria. The study was guided by six hypotheses. The survey research design was used… read more here.
Keywords: corporate sponsorship; study; insurance companies; image ... See more keywords