Environmental Consciousness and Green Customer Behavior: The Moderating Roles of Incentive Mechanisms
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DOI: 10.3390/su11030819
Abstract: Consumer awareness of environmental protection and energy conservation concepts has prompted businesses in the hotel industry to adopt green operations. Most studies of the hotel industry have discussed the behavioral intentions (BIs) of consumers based… read more here.
Keywords: customer behavior; environmental consciousness; consciousness green; incentive mechanisms ... See more keywords