Keeping an eye on cost: What can eye tracking tell us about attention to cost information in discrete choice experiments?
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DOI: 10.1002/hec.4658
Abstract: Concern has been expressed about including a cost attribute within discrete choice experiments (DCEs) when individuals do not have to pay at the point of consumption. We use eye tracking to investigate attention to cost… read more here.
Keywords: cost attribute; cost; attention cost; choice ... See more keywords