It's no longer “me”: Low past-self-continuity reduces the sunk-cost bias
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DOI: 10.1016/j.jesp.2021.104146
Abstract: Abstract The sunk-cost bias describes the tendency to continue an inferior course of action because one has invested significant, irrecoverable resources in it in the past. It can lead individuals to make decisions that are… read more here.
Keywords: cost bias; self continuity; sunk cost; self ... See more keywords