How exaptation mediates the effects of customer participation on low-cost innovation: The role of strategic flexibility
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DOI: 10.3389/fpsyg.2022.1016524
Abstract: With the advent of emerging markets, the need for low-cost innovation to meet the rising demands of people at the base of the pyramid has increased significantly. Although the critical influence of customer participation on… read more here.
Keywords: exaptation; cost innovation; customer participation; low cost ... See more keywords