Being targeted: How counter-arguing and message relevance mediate the effects of cultural value appeals on disease prevention attitudes and behaviors
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DOI: 10.3389/fpsyg.2022.1018402
Abstract: This study investigated the effects of cultural value appeals in health persuasion. Situated in the COVID-19 pandemic, this study examined if and how individualistic and collectivistic appeals can improve attitudes and behaviors related to the… read more here.
Keywords: value appeals; effects cultural; message relevance; counter arguing ... See more keywords