Uniqueness and luxury: A moderated mediation approach
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DOI: 10.1016/j.jretconser.2021.102477
Abstract: Abstract Luxury consumption has become a worldwide phenomenon. Irrespective of consumers’ need for uniqueness being considered as an important psychological factor impacting luxury consumption intention, research seldom investigates the impact of CNFU dimensions on luxury… read more here.
Keywords: choice counter; luxury; counter conformity; luxury consumption ... See more keywords