Marketing Preventive Health to Baby Boomers: What if Unhealthy Lifestyles are Attributable to the Counterculture?
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DOI: 10.1177/0276146719835290
Abstract: The boom generation is aging. Research has found that aging boomers are more vulnerable to mental and physical health problems and that adoption of healthy lifestyles may be a game changer for preventive health marketing… read more here.
Keywords: counterculture; aging boomers; preventive health; marketing preventive ... See more keywords