Regulatory focus and consumption of counterfeit luxury goods: Roles of functional theories of attitudes and perceived similarity
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DOI: 10.1016/j.jbusres.2019.10.026
Abstract: Abstract Four studies show that promotion (vs. prevention) focus leads to greater counterfeit consumption, and that social functions of attitudes and perceived similarity form a chain mediation underlying these effects. Study 1 links chronic regulatory… read more here.
Keywords: attitudes perceived; counterfeit consumption; perceived similarity; consumption ... See more keywords
A goal-directed interactionist perspective of counterfeit consumption
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DOI: 10.1108/ejm-07-2017-0455
Abstract: Purpose To provide a keener understanding of consumers’ decision-making processes and motivations regarding deliberate counterfeit consumption, this paper aims to integrate insights from several theoretical perspectives and the relevant literature. It proposes an overlooked yet… read more here.
Keywords: goal; counterfeit consumption; directed interactionist; interactionist perspective ... See more keywords