A double-edged sword: How the dual characteristics of face motivate and prevent counterfeit luxury consumption
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Business Research"
DOI: 10.1016/j.jbusres.2021.05.032
Abstract: Abstract This research fills the void in the counterfeit literature by examining the role of the dual facets of face in deterring consumers from purchasing counterfeit luxury brands. It advances understanding of counterfeiting by clarifying… read more here.
Keywords: sword dual; edged sword; counterfeit luxury; double edged ... See more keywords
Counterfeit luxury consumption strategies in a collectivistic culture: the case of China
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Brand Management"
DOI: 10.1057/s41262-020-00197-4
Abstract: The purpose of this qualitative study is to understand the risk-reducing strategies used by Chinese consumers in a collectivistic culture to balance the psychological dichotomy they face when consuming counterfeit luxury products to construct their… read more here.
Keywords: luxury; collectivistic culture; luxury consumption; counterfeit luxury ... See more keywords
Understanding consumers’ purchase intention towards counterfeit luxury goods: An integrated model of neutralisation techniques and perceived risk theory
Sign Up to like & getrecommendations! Published in 2018 at "Asia Pacific Journal of Marketing and Logistics"
DOI: 10.1108/apjml-05-2017-0100
Abstract: Counterfeiting is a large business involving the manufacturing or distribution of imitation goods. The purpose of this paper is to develop an integrated research model that combines neutralisation theory and perceived risk theory to explain… read more here.
Keywords: risk; intention towards; purchase intention; towards counterfeit ... See more keywords
Analysis of the moral mechanism to purchase counterfeit luxury goods: evidence from China
Sign Up to like & getrecommendations! Published in 2019 at "Asia Pacific Journal of Marketing and Logistics"
DOI: 10.1108/apjml-05-2018-0190
Abstract: Purpose The purpose of this paper is to extend the theory of reasoned action and the theory of planned behaviour to measure the effects of ethical and moral antecedents (e.g. integrity, moral judgement, extrinsic religiosity… read more here.
Keywords: attitudes towards; counterfeit luxury; purchase intention; luxury ... See more keywords
The risk of embarrassment in buying luxury counterfeits: do face-conscious consumers care?
Sign Up to like & getrecommendations! Published in 2023 at "European Journal of Marketing"
DOI: 10.1108/ejm-11-2021-0891
Abstract: Purpose This study aims to examine the role of face consciousness, materialism and risk of embarrassment in determining consumer purchase intention toward counterfeit luxury brand. In addition, the authors explore boundary conditions of these relationships.… read more here.
Keywords: purchase intention; luxury counterfeits; luxury; face consciousness ... See more keywords