Articles with "countries cultures" as a keyword



Photo by calum_mac from unsplash

Can the youth materialism scale be used across different countries and cultures?

Sign Up to like & get
recommendations!
Published in 2020 at "International Journal of Market Research"

DOI: 10.1177/1470785320956794

Abstract: As global material wealth rises and young people are heavily exposed to advertising across a range of channels, including rapidly developing social media where material goods are flaunted as symbols of a happy and successful… read more here.

Keywords: scale; different countries; across different; countries cultures ... See more keywords