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Published in 2021 at "International Marketing Review"
DOI: 10.1108/imr-02-2019-0066
Abstract: PurposeThe purpose of the current study is to examine how and when home country identity salience of emerging market companies affects their overseas initial public offering (IPO) performanceDesign/methodology/approachBy using secondary data from multiple sources, this…
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Keywords:
country identity;
home country;
overseas ipo;
identity salience ... See more keywords