Articles with "country identity" as a keyword



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How home country identity salience affects emerging market companies' overseas IPO performance: an empirical investigation from China

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Published in 2021 at "International Marketing Review"

DOI: 10.1108/imr-02-2019-0066

Abstract: PurposeThe purpose of the current study is to examine how and when home country identity salience of emerging market companies affects their overseas initial public offering (IPO) performanceDesign/methodology/approachBy using secondary data from multiple sources, this… read more here.

Keywords: country identity; home country; overseas ipo; identity salience ... See more keywords