Country image appraisal: More than just ticking boxes
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DOI: 10.1016/j.jbusres.2019.09.004
Abstract: Abstract Current academic research almost unquestionably adopts an attitudinal measurement approach to assess the image of a country using standardized rating scales. This study revisits the image construct and proposes an alternative approach for assessing… read more here.
Keywords: image; country image; appraisal ticking; ticking boxes ... See more keywords
The Bidirectional Relationship Between Country Image and Product Evaluation: The Mediating Role of Brand Image and the Moderating role of Consumer Nationality
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DOI: 10.1080/08961530.2018.1466227
Abstract: Abstract The purpose of this research is to analyze the bidirectional or non-recursive relationship between country image and product evaluation. Our aim is to contribute to the debate about the causal direction between these concepts… read more here.
Keywords: image; country image; role; relationship country ... See more keywords
Utilizing country image and well-known products for less-known products: Perspectives from a country with less-competitive country image
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DOI: 10.1108/apjml-06-2016-0091
Abstract: Purpose Country image determines consumers’ beliefs toward the country’s products, through halo effect. While the relevant literature is predominantly focused on the context of well-known products from traditionally leading exporters, the purpose of this paper… read more here.
Keywords: country image; less known; known products; well known ... See more keywords
Scale development and validation of green country image: focusing on Chinese consumers
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DOI: 10.1108/apjml-07-2024-0995
Abstract: PurposeThis study aims to develop and validate a new scale for measuring green country image (GCI). The current country image (CI) concept is recognized as limited in capturing the complexities of consumer perceptions today. By building… read more here.
Keywords: country; gci scale; country image; green country ... See more keywords
A review of Spanish consumers’ product-country image of China
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DOI: 10.1108/apjml-09-2016-0160
Abstract: The purpose of this paper is to facilitate and clarify the perceptions of Spanish consumers towards China, its people, and its products, while outlining the overall contemporary Chinese product-country image (PCI) within the Spanish market.,A… read more here.
Keywords: spanish consumers; image; country image; product ... See more keywords
Prototypical brands and cultural influences
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DOI: 10.1108/md-01-2018-0057
Abstract: Purpose To extend the understanding of country image to the country whose image is less distinctive, the purpose of this paper is to examine two salient factors: one country’s prototypical brand and its cultural influence… read more here.
Keywords: country; country image; image; korean wave ... See more keywords
Good news is good news for new economic powers
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DOI: 10.1177/17480485221093002
Abstract: Although negativity bias is well-documented in media and communication studies, negative news may not always be more influential than positive news. This study adds to the literature by looking at how the positive-negative asymmetry varies… read more here.
Keywords: good news; news; country image; news good ... See more keywords
Beyond History-Distorted Country Image
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DOI: 10.3167/isr.2025.400110
Abstract: Few researchers dealing with the restoration of a country's international image have explored the cognitive motivations of target audiences. Using relations between Israel and Poland as a case study, this article examines the extent to… read more here.
Keywords: country; history; history distorted; beyond history ... See more keywords
The Relationship between Green Country Image, Green Trust, and Purchase Intention of Korean Products: Focusing on Vietnamese Gen Z Consumers
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DOI: 10.3390/su12125098
Abstract: This study aims to extend the stream of country image research through an empirical test primarily focusing on the relationship between the green country image of Korea, as well as the green trust and purchase… read more here.
Keywords: gen consumers; green country; country; country image ... See more keywords