Marketing Kerala in India as God's Own Country! for tourists' spiritual transformation, rejuvenation and well-being
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DOI: 10.1016/j.jdmm.2019.100369
Abstract: Abstract Due to the increasingly hectic pace of living with high stress levels, individualistic lifestyles and the loss of traditional community structures, the pursuit of true meaning in life has become imperative in today's world.… read more here.
Keywords: god country; tourism; spiritual transformation; country tourists ... See more keywords