Competitive coupon promotions: a theory-based model for online retail platforms and third-party sellers
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DOI: 10.1007/s10660-024-09864-z
Abstract: In the realm of online retail, third-party sellers (TPSs) are progressively being permitted to offer their products on various platforms, often in exchange for a commission fee. This dynamic creates a natural competitive environment between… read more here.
Keywords: third party; party sellers; promotion; coupon ... See more keywords
Efficient E-coupon systems with strong user privacy
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DOI: 10.1007/s11235-016-0201-3
Abstract: We propose two novel e-coupon systems that can achieve the following new properties: (1) The coupon issuer (or service provider) can trace the identity of a dishonest user while the identity privacy (or anonymity) of… read more here.
Keywords: user; coupon; efficient coupon; systems strong ... See more keywords
Mobile coupon acquisition and redemption for restaurants: The effects of store clusters as a double-edged sword
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DOI: 10.1016/j.jbusres.2019.06.024
Abstract: Abstract While smartphones have become an important distribution channel for coupons, store clusters still play a pivotal role in retailer operations; nevertheless, many questions remain unanswered as to the extent to which store clusters affect… read more here.
Keywords: coupon; coupon acquisition; store clusters; acquisition redemption ... See more keywords
Pricing and hedging GDP-linked bonds in incomplete markets
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DOI: 10.1016/j.jedc.2018.01.001
Abstract: Abstract We model the super-replication of payoffs linked to a country’s GDP as a stochastic linear program on a discrete time and state-space scenario tree to price GDP-linked bonds. As a byproduct of the model… read more here.
Keywords: gdp linked; coupon; indexed bonds; coupon indexed ... See more keywords
Couponing Strategies in Competition Between a National Brand and a Private Label Product
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DOI: 10.1016/j.jretai.2018.11.002
Abstract: This paper explores the couponing strategies when a national brand competes with a store brand by discussing three different kinds of coupons: manufacturers’ coupons, retailers’ national brand coupons, and retailers’ private label coupons. We show… read more here.
Keywords: national brand; coupon; brand; product ... See more keywords
Evaluating dry vs. wet disinfection in boot baths on detection of porcine epidemic diarrhea virus and porcine reproductive and respiratory virus RNA
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DOI: 10.1093/tas/txac150
Abstract: Abstract Maintaining biosecurity between swine barns is challenging, and boot baths are an easily implementable option some utilize to limit pathogen spread. However, there are concerns regarding their efficacy, especially when comparing wet or dry… read more here.
Keywords: boot baths; rna; porcine; boot ... See more keywords
A Privacy-Preserving System for Targeted Coupon Service
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DOI: 10.1109/access.2019.2937669
Abstract: It is increasingly popular to use behavioral targeting in online coupon service for targeted coupon delivery, wherein customized coupons can be delivered to only eligible users whose behavioral profiles match targeting profiles specified by the… read more here.
Keywords: system; coupon service; coupon; privacy ... See more keywords
A Secure E-Coupon Service Based on Blockchain Systems
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DOI: 10.1109/access.2022.3152765
Abstract: As the popularity of e-commerce grows, an electronic coupon (e-coupon) is widely used due to its convenience and portability. In most e-coupon services, the information of e-coupons is managed on a centralized server. However, e-coupon… read more here.
Keywords: blockchain system; coupon; service; coupon service ... See more keywords
The Cost-Effective Management of Multiple E-Coupons on Public Ethereum-Based Chains Using NFT Standard With Implicit Ownership
Sign Up to like & getrecommendations! Published in 2024 at "IEEE Access"
DOI: 10.1109/access.2024.3476678
Abstract: The e-commerce market heavily relies on e-coupons, and their digital nature presents challenges in establishing a secure e-coupon infrastructure, which incurs maintenance costs. To address this, we explore using public blockchains for the e-coupon system,… read more here.
Keywords: multiple coupons; coupon; management multiple; effective management ... See more keywords
On the motivation for pharmaceutical manufacturer coupons: Brand loyalty or customer acquisition?
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DOI: 10.1111/1475-6773.14379
Abstract: OBJECTIVE To generate evidence regarding the offensive (customer acquisition) versus defensive (customer retention) motivation for pharmaceutical manufacturer coupons. DATA SOURCES AND STUDY SETTING Retail prescriptions from IQVIA's Formulary Impact Analyzer data between 2017 and 2019.… read more here.
Keywords: motivation pharmaceutical; coupon; brand; drug ... See more keywords
How causal machine learning can leverage marketing strategies: Assessing and improving the performance of a coupon campaign
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DOI: 10.1371/journal.pone.0278937
Abstract: We apply causal machine learning algorithms to assess the causal effect of a marketing intervention, namely a coupon campaign, on the sales of a retailer. Besides assessing the average impacts of different types of coupons,… read more here.
Keywords: marketing; coupon campaign; causal machine; machine learning ... See more keywords