How causal machine learning can leverage marketing strategies: Assessing and improving the performance of a coupon campaign
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DOI: 10.1371/journal.pone.0278937
Abstract: We apply causal machine learning algorithms to assess the causal effect of a marketing intervention, namely a coupon campaign, on the sales of a retailer. Besides assessing the average impacts of different types of coupons,… read more here.
Keywords: marketing; coupon campaign; causal machine; machine learning ... See more keywords