Couponing Strategies in Competition Between a National Brand and a Private Label Product
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DOI: 10.1016/j.jretai.2018.11.002
Abstract: This paper explores the couponing strategies when a national brand competes with a store brand by discussing three different kinds of coupons: manufacturers’ coupons, retailers’ national brand coupons, and retailers’ private label coupons. We show… read more here.
Keywords: national brand; coupon; brand; product ... See more keywords