News about newspaper advertisers: To what extent can corporate advertising budgets predict editorial uptake and coverage of corporate press releases?
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DOI: 10.1177/1464884916671157
Abstract: News value theory aims to predict a story’s chance of being selected for publication based on news factors and ascribed news values. News values can also predict the coverage of corporate press releases. For news… read more here.
Keywords: news; press releases; coverage corporate; corporate press ... See more keywords