A Community-Engaged Social Marketing Campaign to Promote Equitable Access to COVID-19 Services Among Latino Immigrants.
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DOI: 10.2105/ajph.2022.307191
Abstract: To address disparities in COVID-19 outcomes among Latinos with limited English proficiency in Maryland, our team developed a culturally congruent intervention that coupled a statewide social marketing campaign with community-based COVID-19 services. In the first… read more here.
Keywords: social marketing; marketing; marketing campaign; community ... See more keywords