Entre crainte et désir pour les objets connectés : Comprendre l'ambivalence des consommateurs
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DOI: 10.7193/dm.086.31.46
Abstract: Our research explores consumers' ambivalence about the purchase and the use of smart objects. A qualitative study with two steps (composed by 22 consumers' individual interviews and two focus groups) investigates the dimensions of ambivalence… read more here.
Keywords: sir pour; crainte sir; pour les; ambivalence ... See more keywords