The contingency of corporate political advocacy: Nike’s ‘dream crazy’ campaign with Colin Kaepernick
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DOI: 10.1177/2046147x20920802
Abstract: An emerging field of research views Corporate Political Advocacy (CPA) as a communication strategy that responds to the challenges of public relations in divided societies. CPA takes a political position in public and, by doing… read more here.
Keywords: dream crazy; corporate political; nike dream; political advocacy ... See more keywords