Social Listening to Create Bespoke Customer Experiences: Best Practices for Hospitality Operators
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DOI: 10.1177/1938965521993087
Abstract: Most hospitality operators use social media in their communications as a means to communicate brand image and provide information to customers. Our focus is on a two-way exchange whereby a customer... read more here.
Keywords: social listening; listening create; customer; hospitality ... See more keywords