Hello, My Name Is Awesome: How to Create Brand Names That Stick
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DOI: 10.1080/00277738.2018.1500992
Abstract: Like any child, newborn companies and products need names. But trade names differ from personal names in one important way: the names need to be legally available. The practice of developing compan... read more here.
Keywords: create brand; name awesome; names stick; hello name ... See more keywords