Social media promotions and travelers’ value-creating behaviors: the role of perceived support
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DOI: 10.1108/ijchm-09-2017-0555
Abstract: Purpose Encouraging travelers to create value that benefits firms is of great relevance for companies that operate in online contexts. The purpose of this study is to investigate, focusing on online travel agencies, how monetary… read more here.
Keywords: value creating; perceived support; creating behaviors; social media ... See more keywords