Co‐Creating Content With Brands: Insights From Influencers' Perceptions
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DOI: 10.1002/cb.2456
Abstract: This study examines the co‐creation process between brands and influencers, an emerging yet underexplored area of influencer marketing. Drawing on the DART model (Dialogue, Access, Risk Assessment, and Transparency) and six dimensions of co‐creation, the… read more here.
Keywords: insights influencers; brand; influencers perceptions; creating content ... See more keywords
Capturing the ‘entrepreneurship phenomenon’ in the classroom through co-creating content with the students
Sign Up to like & getrecommendations! Published in 2024 at "Cogent Education"
DOI: 10.1080/2331186x.2024.2397881
Abstract: Abstract Facilitating the subject ‘Entrepreneurship Education’ at higher education can be challenging as it requires a multi-disciplinary approach and a keen focus on the changing business environment. It also makes capturing entrepreneurship as a ‘phenomenon’… read more here.
Keywords: education; capturing entrepreneurship; phenomenon; entrepreneurship phenomenon ... See more keywords