Co-Creation with AI in B2B Markets: A Systematic Literature Review
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DOI: 10.3390/su16188009
Abstract: Artificial intelligence (AI) has significantly disrupted B2B markets, impacting companies at the product, service, and organizational levels. A key focus is on how to leverage the power of AI to augment and automate activities to… read more here.
Keywords: value; b2b; creation; creation b2b ... See more keywords