Measuring customer value co-creation behavior: Developing a conceptual model based on service-dominant logic
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Service Theory and Practice"
DOI: 10.1108/jstp-10-2015-0215
Abstract: In line with the precepts of service-dominant logic (SDL), the purpose of this paper is to devise a measurement framework of customer value co-creation practices during the service process.,Answering the call of McColl-Kennedy et al.… read more here.
Keywords: creation behavior; customer value; value creation; value ... See more keywords
The impact of value co-creation behavior on customers’ experiences with and loyalty to P2P accommodations
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.988318
Abstract: This study explores the impact of customers’ value co-creation behavior on their experiences with and loyalty to P2P accommodations. We propose a theoretical model integrating two lines of tourism research: customer value co-creation and customer… read more here.
Keywords: loyalty; value creation; creation behavior;