Impact of International Tourists’ Co-creation Experience on Brand Trust, Brand Passion, and Brand Evangelism
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DOI: 10.3389/fpsyg.2022.866362
Abstract: Drawing on the theory of engagement, the present study aims to examine the outcomes of the co-creation experience in a realistic co-creation setting, a hotpot restaurant. To this end, the current research links the relationship… read more here.
Keywords: brand; creation experience; brand evangelism;