Value co-creation practices in business-to-business platform ecosystems
Sign Up to like & getrecommendations! Published in 2019 at "Electronic Markets"
DOI: 10.1007/s12525-019-00337-y
Abstract: Moving beyond value creation in individual companies, firms have integrated customers, partners, and stakeholders in a mutual value co-creation process. Examples are platforms such as Apple’s App Store, where external developers use boundary resources provided… read more here.
Keywords: platform; value; value creation; creation practices ... See more keywords