Value co-creation processes at sustainable music festivals: a grounded theory approach
Sign Up to like & getrecommendations! Published in 2019 at "International Journal of Event and Festival Management"
DOI: 10.1108/ijefm-06-2019-0031
Abstract: Purpose One of the most significant shifts in contemporary business thinking in the tourism and event industry is co-creation and the framework for adopting this collaborative approach is integral for achieving the fundamental goal of… read more here.
Keywords: creation processes; creation; value; value creation ... See more keywords
Exploring the “black box” of customer co-creation processes
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Services Marketing"
DOI: 10.1108/jsm-03-2016-0120
Abstract: Purpose Many firms use customer co-creation practices with the aim of benefiting from their customers’ knowledge, skills and resources. This paper aims to explore co-creation processes which involve users with different background characteristics and motivational… read more here.
Keywords: creation processes; team; creation; customer creation ... See more keywords