Fostering sustainability by linking co-creation and relationship management concepts
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DOI: 10.1016/j.jclepro.2015.03.059
Abstract: Sustainability addresses the companies' activities to implement sustainable requirements across the whole value chain. In theory, relationship management and co-creation processes face this challenge. Relationship management emphasizes the on-going relationship between the company and selective… read more here.
Keywords: relationship management; management; creation relationship; sustainability ... See more keywords