Development of products and services in small enterprises: proposition of an artifact to discuss creative logics
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DOI: 10.1108/jsbed-09-2020-0327
Abstract: PurposeThe purpose of this paper is to make available an artifact that helps entrepreneurs and managers to recognize the diversity of creative logics centered on resources that are already available to the organization, presenting it… read more here.
Keywords: product service; proposition; artifact; development ... See more keywords