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Published in 2017 at "Journal of Consumer Research"
DOI: 10.1093/jcr/ucx062
Abstract: The present work examines the role of creativity-contingent monetary versus social-recognition rewards on creative performance and provides new insights into the underlying motivational processes through which these rewards affect consumer creativity. A series of five…
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Keywords:
creative performance;
creativity;
performance;
creativity contingent ... See more keywords